Books

 

The Digital Marketer:  10 New Skills You Must Learn to Stay Relevant and Customer-Centric

Big data.  Digital loyalty programs.  Predictive analytics.  Contextualized content.  Are you ready?  These are just a few of the newest trends in digital marketing that are part of our everyday world.  In The Digital Marketer, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in todays marketing initiatives. Read more >

 

Everywhere:  Comprehensive Digital Strategy for the Social Media Era

Social media has upended the way the world communicates.  No longer just the focus of marketing departments, the conversations taking place online have the the power to drive innovation, perceptions, and sales in every industry.  From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value.  Everywhere explains how to put your digital strategy at the center of your organization. Read more >

Best-Loved Family Adventures:  The Connecticut River Valley of NY and VT

 


There is a big world right out your back door.  This engaging guide describes over 400 adventures designed to delight any child (and their grown-up).  The outings range from historic homes to drive-in movies, ski resorts to mica mines, llama treks to maple sugar houses.  Some entries are well-knowns; others reveal hidden treasures.  Clearly presented, illustrated with playful drawings and sprinkled with interesting facts, this guide does all the legwork for you.  All you have to do is get going!  Read more >

 

 

 

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