The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers now need to know.
Hosted By:Kerry O’Shea Gorgone Read more or listen to the podcast: http://www.marketingprofs.com/podcasts/2014/25371/digital-weber-henderson-marketing-smarts#ixzz368MjI4tl
10 Ways to Better Align With Your CMO
Is The Future of Social Marketing Niche Networks?
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s technology provides many low-cost channels of communication between brands and their customers, a reality that presents both opportunities and challenges. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, authors Lisa Leslie Henderson and Larry Weber offer a guide for marketers to use digital tools and engage with customers. Read more >
What do Changes in the C-Suite mean for Marketers?
A shakeup is taking place in the C-suite. It happens every time a game-changing disruption occurs in the marketplace. What do these new roles—Chief Customer Officer, Chief Design Officer, Chief Innovation Officer, Chief Digital Officer—mean for marketers? Read more >
Are You Ready to Retire?
Our notion of retirement is being overhauled. Increasingly retirement is being decoupled from work status, because the two are no longer synonymous. How do you know when you are ready financially and emotionally to take a new path? Read more >
Are Our Adolescents Busy Enough?
“There is a professionalization of childhood taking place. Parents are anxious, afraid of failing their children in some way. We all have to slow down and consider what is being lost in the process.” Read more >
The Zabuli Education Center in Deh’Subz, Afghanistan is empowering brave young women, liberating its students and their families from the vicious cycle of illiteracy, poverty, and hunger. Education enables girls and young women to work for a future peace, possibility, and hope. Read more >
It is still early in the hyper-connected research game, but already it seems clear that “always being connected” has consequences; we are just not sure of what they are yet. Read more >
Wellesley’s Leading Man
Some people know Jay Harrington as Jay; other know him as Wyatt, Alec, Ted, or Dr. Ron McCready. No, he is not a CIA operative, although he did pose as an FBI sent for awhile, nor has he been running from the law. A Wellesley native, Harrington has brought these roles to life in multiple television series and feature films. Read more >
Befriending the Butterflies
Twenty-five Ways to Improve Test Scores Read more >
Having the Conversation
Although it may be difficult, now is the time to discuss future end-of-life decisions with your loved ones. Read more >
Does Your Young Adult Have What It Takes?
Tips for teaching your children about financial literacy, including the critical financial concepts every young adult needs to know. Read more >
History is Us
The War of 1812 was a defining moment for the United States, so much so that it has been called the Second War of Independence. One of the key players in the conflict was the U.S.S. Constitution, a ship that was nicknamed “Old Ironsides” by a grateful member of her crew. Read more >
On April 23, The Digital Marketer: 10 New Skills You Must Learn to Stay Relevant and Customer-Centric will be publicly available. Read more >