Publications & Presentations

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The Digital Marketer:  Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]

From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers now need to know.

Hosted By:Kerry O’Shea Gorgone   Read more or listen to the podcast: http://www.marketingprofs.com/podcasts/2014/25371/digital-weber-henderson-marketing-smarts#ixzz368MjI4tl

10 Ways to Better Align With Your CMO

How tech-minded are CMOs and their teams getting? So much that, by 2017, the CMO is projected to spend more on IT than the CIO, according to Gartner. Some marketers are carrying out these purchases solo, but ideally these purchases would be made jointly. Which means they need advice from you and other tech-department leaders about solution selection and deployment. However, challenges remain, as 85 percent of CMOs and CIOs say they struggle to align efforts. The recent book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric (Wiley), offers guidance in the form of the following 10 “must haves” on the marketing side. Authors Larry Weber and Lisa Leslie Henderson focus upon constantly changing dynamics which influence the critical relationship between a marketing team and customers. As these customers grow increasingly tech-savvy, CMOs and their teams are constantly looking for new IT tools to improve the way they connect—and that’s where CIOs step in. – See more at: http://www.cioinsight.com/books-for-cios/slideshows/10-ways-to-better-align-with-your-cmo.  Read more at:  http://www.cioinsight.com/books-for-cios/slideshows/10-ways-to-better-align-with-your-cmo.html

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Is The Future of Social Marketing Niche Networks?

The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s technology provides many low-cost channels of communication between brands and their customers, a reality that presents both opportunities and challenges. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, authors Lisa Leslie Henderson and Larry Weber offer a guide for marketers to use digital tools and engage with customers.  Read more >

Unknown-1What do Changes in the C-Suite mean for Marketers?

A shakeup is taking place in the C-suite. It happens every time a game-changing disruption occurs in the marketplace. What do these new roles—Chief Customer Officer, Chief Design Officer, Chief Innovation Officer, Chief Digital Officer—mean for marketers? Read more >

Are You Ready to Retire?Are You Ready to Retire?

Our notion of retirement is being overhauled.  Increasingly retirement is being decoupled from work status, because the two are no longer synonymous. How do you know when you are ready financially and emotionally to take a new path? Read more >

Are You Ready to Retire?Are Our Adolescents Busy Enough?

“There is a professionalization of childhood taking place. Parents are anxious, afraid of failing their children in some way.  We all have to slow down and consider what is being lost in the process.”  Read more >

A Chance to Go to SchoolWellesleyWeston Magazine Fall 2013

The Zabuli Education Center in Deh’Subz, Afghanistan is empowering brave young women, liberating its students and their families from the vicious cycle of illiteracy, poverty, and hunger. Education enables girls and young women to work for a future peace, possibility, and hope.  Read more >

WellesleyWeston Magazine Fall 2013Always Connected

It is still early in the hyper-connected research game, but already it seems clear that “always being connected” has consequences; we are just not sure of what they are yet.  Read more >

Summer coverWellesley’s Leading Man

Some people know Jay Harrington as Jay; other know him as Wyatt, Alec, Ted, or Dr. Ron McCready.  No, he is not a CIA operative, although he did pose as an FBI sent for awhile, nor has he been running from the law.  A Wellesley native, Harrington has brought these roles to life in multiple television series and feature films.  Read more >

Summer coverBefriending the Butterflies

Twenty-five Ways to Improve Test Scores Read more >

http://wellesleywestonmagazine.epubxp.com/i/78488http://wellesleywestonmagazine.epubxp.com/i/78488Having the Conversation

Although it may be difficult, now is the time to discuss future  end-of-life decisions with your loved ones. Read more >

http://wellesleywestonmagazine.epubxp.com/i/78488Does Your Young Adult Have What It Takes?

Tips for teaching your children about financial literacy, including the critical financial concepts every young adult needs to know. Read more >

Winter 11/12 CoverHistory is Us

The War of 1812 was a defining moment for the United States, so much so that it has been called the Second War of Independence. One of the key players in the conflict was the U.S.S. Constitution, a ship that was nicknamed “Old Ironsides” by a grateful member of her crew.  Read more >

The Digital MarketerHow do you stay Relevant and Customer-Centric?

On April 23, The Digital Marketer:  10 New Skills You Must Learn to Stay Relevant and Customer-Centric will be publicly available.  Read more >

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